Jay-Z was in Detroit Saturday to unveil the new Jay-Z Blue" color for the GMC Yukon Denali SUV at the North American International Auto Show.
The rap mogul, born Shawn Carter, stepped out of the vehicle on stage during a celebrity-filled party thrown by General Motors Corp. on the eve of media previews. Jay-Z teamed with the car company’s global color studio to create the reflective blue hue for the SUV.
"Hopefully I'll be able to drive one of them out of here tonight," he said.
The rap mogul, born Shawn Carter, stepped out of the vehicle on stage during a celebrity-filled party thrown by General Motors Corp. on the eve of media previews. Jay-Z teamed with the car company’s global color studio to create the reflective blue hue for the SUV.
"Hopefully I'll be able to drive one of them out of here tonight," he said.