It's just that Google don't need the Android name to stand out because customers are not making the choice of buying the OS themselves. It's not Windows, duh. As simple as that. Android is a free product, it's not commercially available and phone manufacturers don't need marketing for Android anymore. They want to increase their own brand recognition and Google thinks it's okay because more HTC, Samsung, Sony phones sold the more money Google will gain from their services.
If you are not buying an Iphone it means you are buying Android these days and because Android is running on almost every phone obviously you're going to choose between devices - camera, speed, design, battery, sd slot, whatever floats your boat. A lot of people don't know that their Galaxy runs Android, they think it's just Samsung. Samsung chose Android because they know it works best for their phones and there's no need to boast that it runs Android anymore except of just mentioning that for those who care and it doesn't matter for those who don't anyway - they are buying a phone from Samsung that has X features.
At the beginning sure, it was important when Android emerged to push it forward so not only geeks and some early adopters would buy it and it was in everyone's best interest - both OEMs and Google's alike.
Also the significance of updates and versioning kind of dropped with 4.2, which didn't bring anything new to the table. 4.1 added only project butter. The last really big update was 2 years ago. Google make only little tweaks and usability improvements (sometimes not too great). I hope they are working on huge "under the hood" improvements as well because there are still many things that need to be done.
After we'll see a new platform emerging we will see stronger branding from Google again. Now they have the whole OEM market in their hands.
If you are not buying an Iphone it means you are buying Android these days and because Android is running on almost every phone obviously you're going to choose between devices - camera, speed, design, battery, sd slot, whatever floats your boat. A lot of people don't know that their Galaxy runs Android, they think it's just Samsung. Samsung chose Android because they know it works best for their phones and there's no need to boast that it runs Android anymore except of just mentioning that for those who care and it doesn't matter for those who don't anyway - they are buying a phone from Samsung that has X features.
At the beginning sure, it was important when Android emerged to push it forward so not only geeks and some early adopters would buy it and it was in everyone's best interest - both OEMs and Google's alike.
Also the significance of updates and versioning kind of dropped with 4.2, which didn't bring anything new to the table. 4.1 added only project butter. The last really big update was 2 years ago. Google make only little tweaks and usability improvements (sometimes not too great). I hope they are working on huge "under the hood" improvements as well because there are still many things that need to be done.
After we'll see a new platform emerging we will see stronger branding from Google again. Now they have the whole OEM market in their hands.