I read the article earlier this evening. I think it's a good example of writing an article about a story that isn't there. I have a friend who stopped using Facebook. Is that evidence of a mass migration? They quote 2 people who have stopped using it. They probably wouldn't use G+ either. The evidence isn't there that people are deactivating en masse. The only evidence there is that Facebook activations aren't growing as fast which is normal once you accumulate 800 million active users and 2/3 of the US population.
I'm pretty sure I saw a statistic that people are spending a lot less time on FB than they used to. And I get your point, but that article was from
The Verge - a very highly regarded new blog mostly made up of former Engadget staff like Joshua Topolsky. And their article was based upon a report from the New York Times - who I obviously don't read regularly but as far as I'm aware sloppy journalism is not something they're known for.
Anyway, Google+ is evolving at a rapid rate. This Xmas season they are shipping a new feature every single day. Check the hashtag #seasonforshipping - today, they've improved Hangouts.
Google+ Hangouts: Going beyond the status update
One of the most intimate forms of human connection is eye contact. Our digital tools have given us new forms - text messages, email, status updates - but nothing compares to the richness and intensity of looking into someones eyes as they talk.
Our emphasis on face-to-face-face group video communication has lead to some amazing experiences. By giving this away for free, we've enabled people around the world to see into each others eyes and share discussion and laughter in new ways.
Today, we improve the service significantly.
1) We are enabling you to hangout on any post.
2) We've reached an important milestone for "Hangouts on Air". Hundreds of people (who we have whitelisted as part of our trial) can now broadcast their hangouts to the entire world for free completely self-service. Our goal is to enable this for everyone on the planet.
3) We are making it possible for you to start hangouts from messenger on Android or iPhone devices.
4) You can call any phone number in the world and conference in anyone.
5) We threw in a reindeer
Adding a Hangout link under every post is utter genius. Sometimes people may want to have a Hangout based around a certain topic. I can already see so many use cases for it. For example, fans of a band or artist doing a Hangout based on whatever news is being posted on G+ about their favorites. Starting Hangouts from Android was a needed feature as well, the new G+ app should roll it imminently. And being able to add phonecalls to a Hangout is awesome too.
They also just added some new games in that section, and added the ability to post to G+ from Blogger. A full G+/Blogger integration seems likely - whereby your blog would be a customized frontpage containing your Public updates. They added a new system for flagging spam comments also.
With each new major feature G+ feels more advanced, not to mention useful to a lot of people. I'm not feeling the sense of freedom so much on FB personally. Don't get me wrong, the interaction is there on FB but it feels superficial. The level of actual conversation and discussion just seems superior to me on G+.