I could've told you this shit years ago. In fact, I did. No one gives a shit about the OS on a phone. When Android was having its little circlejerk with its claims of 300,000 activations a day or some shit, some of you thought it was because Android was such a great OS and people had seen the light and wanted to get out of Apple's Gated Garden or whatever it was called.
The article says that no one gives a shit what's on the inside. I'll bet $100 that you took the internals of an HTC G1 and slipped them into the iPhone 5 casing, people will buy it and be happy with it because of the aesthetics of the phone. Sure, they might gripe about how slow as shit the G1 is/was, but they'll still go and buy the next iteration of it.
Android is going to be replaced in the near future with the next best thing from another company. Probably the same with Apple. The two were just fads/trends. Apple was the first trend, and naturally there was going to be backlash against what's popular by tech hipsters, so Android fell into favor, and now that they're both big and shitting on their own brands (the cheaper iPhone and iPad Mini for Apple, and the blasphemy that is the Nexus nomenclature amongst US carriers and Samsung essentially building itself up using Android and then planning to drop it on its ass in favor of their own OS).
It really has become who has the better hardware. For some it'll be the one that looks the best, or is the fastest in performing tasks, or the one that takes the best pictures. No one gives a shit if the phone is still running Gingerbread in this day and age. I haven't given a shit about the latest Android features in a year or two now. What I do care about is does the HTC have the better camera or does the GS3 have the better processor? People enjoy their Android phones because of the phone, not the OS. My ideal phone would be the GS3 internals and performance in an iPhone 5 case. Too bad Samsung uses coonshit plastic for the phone so that'll never happen.